Privacy Policy

Rational Instinct Ltd. (“RI”, “we” or “us”) regards your privacy with the seriousness it deserves. This Privacy Policy will help you understand what information we may collect about you and the ways in which we collect, store, use and disclose information about you, including any personally identifiable information (“Personal Information” or “PII”), in connection with providing our services to you. This Privacy Policy constitutes a binding and enforceable legal contract between RI and you, so please read it carefully.
Capitalized terms not otherwise defined herein shall have the meaning ascribed to such terms in the Terms of Use.

By using this Website you expressly consent to the terms of this Privacy Policy and the Terms of Use (of which this Privacy Policy is an integral part and which is binding on all users of our Website), and to the collection, use and disclosure of your information, including Personal Information, in accordance with the terms of this Privacy Policy. Please read this Privacy Policy carefully before you access or use the Website. If you do not agree to all or some of the terms hereof, we kindly request that you immediately leave the Website. Note that you are not obligated by law to provide us with any information. You acknowledge, warrant and agree that any information you do provide to us (for example, by contacting us and providing us with your name, contact details or any other personally identifiable information), is provided of your own free will and consent, for the purposes and uses described herein. In any event, you will be provided with an opportunity to opt out of submitting any of your Personal Information, as described in the ‘Accessing Your PII and Opting Out’ section below. Information We Collect When you use the Website, we may automatically collect certain technical information about your computer and/or device from which you access the Website (IP address, OS version, network status, etc.) and user activity (downloads, history, clicks on ads, links, etc.). Your Personal Information may also be collected when you voluntarily submit it to us by way of contacting us directly and providing us with such details as your name, age, contact details, etc. Although we cannot prevent you from submitting any sensitive information to us (such as your information concerning your medical history, marital status, religion, sexual preferences, etc.), we highly discourage you from doing so and emphasize that such sensitive information is not required by us in order to provide you with the services offered through the Website. We do not knowingly solicit or collect information from or about any individuals who are under the legal age in their respective jurisdiction. If we later learn that any user of our Website is under the legal age, we will take appropriate steps to remove that user’s information from our databases and will restrict that individual from future access to the Website. If you are aware of any such use of our Website or submission of Personal Information by persons under the legal age in their respective jurisdiction, please contact us.

How We Use Information We Collect

We may use your information for the following purposes:

  1. To improve our Website and/or services we offer.
  2. To provide you with ongoing customer assistance and technical support
  3. We may transfer or disclose PII to our affiliated companies, subcontractors or such other trusted third party service providers or partners who may be located in different jurisdictions across the world for the purpose of:

    1. storing or processing such information on our behalf, or to assist us with our business operations and to provide and improve our Website and/or services we may offer;
    2. performing research, technical diagnostics, analytics or for statistical purposes;
    3. carrying out your express instructions. In particular, if you are located within the European Union, please note that information collected by us may be transferred outside the European Union / European Economic Area and your consent to this Privacy Policy and continued use of our Website represents your agreement to such transfer.
  4. We may disclose PII, or any information you submit through your use of the Website if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to:

    1. comply with any applicable law, regulation, court order, legal process or governmental request;
    2. enforce our policies (including our Terms of Use and Privacy Policy), including investigations of potential violations thereof;
    3. investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (d) to establish or exercise our rights to defend against legal claims; or (e) prevent harm to the rights, property or safety of RI, our users, yourself or any third party.

We reserve the right to use information you provide to us for any purposes specifically agreed by you at the time of providing such information to us.

Use of Anonymous Information

We may use or share “Anonymous Information” (i.e. information which does not enable identification of an individual user, non-Personal Information, aggregated information or Personal Information in non-human readable form) in any of the circumstances listed above, as well as for the purpose of providing and improving the Website and/or services we may offer, aggregate statistics and conduct business and marketing analysis, and in order to enhance your experience with the Website and/or services we may offer. If we combine Personal Information with Anonymous Information, the combined information will be treated as Personal Information for as long as it remains so combined.

Accessing Your PII and Opting Out

As required by applicable law, we enable you to view, amend or delete the PII that we have collected. To do so, contact our customer support and detail your request. In addition, we provide you the opportunity to opt out of having your PII used for any of the purposes listed above other than performance of the services in connection with the Services. In order to do so, contact our customer support and submit a request to this effect, including your user information and any other relevant details. Please allow us up to two business days to complete the processing of any such request.

How We Share Your Information

We may disclose your PII, or any information you submitted to us in connection with the Website and/or services we may offer, including the following: a. To third parties in our business network in connection with providing services we may offer you. b. If we have a good faith belief that disclosure of such information is helpful or reasonably necessary to comply with applicable laws, regulations, legal processes or governmental requests. c. To enforce our policies and agreements with you (including our Terms of Use and this Privacy Policy). d. For investigating, detecting, preventing, or taking action regarding illegal activities or other wrongdoing, suspected fraud or security issues. How We Protect Your Information The security of Your Personal Information is important to us. We follow generally accepted industry standards, including the use of appropriate administrative, physical and technical safeguards, to protect information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we apply standard security measures to protect your Personal Information, we cannot guarantee its absolute security or confidentiality. If you have any questions or security concerns, please contact us.

Interaction with Third Party Services

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties to which we may disclose information as set forth in this Privacy Policy. Although through the Website you may be able to connect or interact with Third Party Services, we nonetheless are not responsible for the privacy practices or the contents of these Third Party Services. Because such Third Party Services may involve collection of Personal Information from you, we encourage you to read the terms of use and privacy policy of each Third Party Service that you choose to use or interact with.


We and our trusted partners may also gather certain technical information automatically and store it in log files, and use “cookies” and other similar technologies in providing our services to you. Cookies and other similar tracking technologies (such as web beacons, pixel tags, scripts, tags, etc.) allow us to collect information about our users, their devices and their online behavior automatically, which we can then use to enhance your navigation on the Website, improve our services, personalize your user experience, and collect statistics about user preferences, behavior, etc. and administer a variety of other analytical tasks. A “cookie” is a small piece of information that a website assigns to your computer or mobile device while you are viewing it. Cookies are very helpful and can be used for a variety of purposes, such as allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences and making the interaction between you and our services quicker and easier. Cookies are also used to help ensure that the advertisements you see, if any, are relevant to you and your interests. You can find more information about cookies at You may remove our cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Website and/or services we may offer may not operate properly and your online experience may be limited. In some of our messages, we use a “click-through URL” linked to information and content. When you click on some links, they may redirect you to a separate web server before arriving at the destination page on our Website or on one of our partner’s websites. We or our trusted partners may track this click-through data to help us determine interest in particular topics, measure the effectiveness and performance of our customer communications and promotions. Most web browsers provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.

Retention of Personal Information

We will retain any Personal Information that we collect only for as long as is required for the purposes for which such PII is collected, and in any event will delete any such PII following any opt out request received from you. We reserve the right to retain a copy of the opt-out request and any necessary accompanying details for administrative and regulatory compliance purposes only.

Merger, Sale or Bankruptcy

In the event that we are acquired by or merged with a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer or assign information, including Personal Information, in connection with the foregoing events. In such an event, our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Contact Us

If you have any questions or queries about our Privacy Policy or your Personal Information that we may have collected, contact us by using the Contact form.

Modifications to the Privacy Policy

We reserve the right, at our discretion, to revise or update this Privacy Policy at any time. Any modifications to this Privacy Policy will be effective upon our posting of the new terms and/or upon implementation of the new changes on the Website (or as otherwise indicated at the time of posting). Your continued use of the Services after the amendments to this Privacy Policy have entered into effect will constitute your acceptance thereof. Make sure to review our Privacy Policy periodically.

Last updated: 21/11/2019